![]() ![]() Her other best-seller, Gloss Bomb, a universally flattering lip gloss, is sold every three minutes. The stats speak for themselves: throughout September, one of her Pro Filt’r So Matte Foundations was sold every minute. It should come as no surprise, then, that Fenty Beauty was named one of the most important inventions of 2017 by Time Magazine last week ‘for its quality-to-affordability ratio and its emphasis on inclusivity’. ![]() Having long dominated the music world, then disrupted the fashion industry with her Fenty for Puma collection, Rihanna suddenly became the most talked about name in the beauty world. Overnight, she set a new tone for diversity within the beauty industry, laying down the gauntlet to other major brands with a ground-breaking range of 40 shades of foundation for ‘every woman’. The impact of Rihanna launching Fenty Beauty two months ago is difficult to overstate.
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